“I started posting content on social media just for fun. I was at the airport one day, and I was feeling a little bored, so I decided to give it a try. I left my accounts anonymous so my name wouldn’t be on them, and I would be able to delete the account if it didn’t work out. 

The  first account I created was on Pinterest, a platform I’ve always really liked and used myself. I mostly posted things that I had already liked and saved. However, because it’s easier to gain visibility on TikTok, that is my main account now. After my TikTok started blowing up, people would ask for my Pinterest, and then they began following me there as well.

Platform-wise, it’s a lot easier for content to blow up on TikTok, but it’s also harder to maintain a stable following. It’s common for people to unfollow, which causes you to stop showing up on their for you pages and lose views. Pinterest is a lot more consistent, but it’s also harder to grow, since there isn’t really a way to push out your account. Even when I’m using it myself, I’m only saving certain pins; I never really follow the creators themselves. The hardest platform to grow on, though, is definitely YouTube. With so many people posting the same kinds of content, it’s really hard to stand out and build up a subscriber base. 

Because I post a lot of beauty and fashion content targeting teenage girls, brands sometimes contact me and send their products for me to promote. For example, I recently received a blush I’ve been really wanting for free because the company reached out to me! I just had to post a small video about it on my socials.

Something that has been challenging for me is staying motivated and continuing to post, even when I’m not getting the number of views I’m used to. TikTok, especially, is very unpredictable and the number of views for each video fluctuates a lot. If you don’t post consistently, or if your content doesn’t reach the right audience, your views will drop and you’ll lose followers. 

Overall, content creation is really fun. It’s become a hobby for me, as well as a way for me to be creative and access new opportunities. I definitely want to continue doing this as long as I have the time!”