Cash or card? Spending $19 dollars on a single strawberry may seem like a lot, but trust me, the second your mouth hits that strawberry, you will fall in love. Erewhon’s $19 dollar strawberry has been nurtured for thousands of years in the natural fields of Japan, and the internet doesn’t lie—it’s worth it. 

There are few achievements that the human race can be proud of. Walking on the moon? So overdone. Modern medicine? Too complicated to truly be heralded as the peak of human efficiency.  

But one look at the Erewhon strawberry, and all of your doubts just fade away. Doesn’t the existence of the strawberry prove that we as a human species have come so far? From tiny, sour berries on the road to the biggest, reddest strawberries on the planet. Like the truly elite, the strawberry comes in a little glass case, almost like the rose in “Beauty and the Beast” and cutting it up reveals stunning, heart-shaped slices. It is, undoubtedly, the sort of beauty you are so grateful for, that you write ballads, poems, or epics about it. Every bite is like an escape into a whole new world. The strawberry is the mark of perfection, every seed glistening and the color so much more saturated than anything grown in a regular farm.

The fact that we are all dropping all this money for a single strawberry  speaks to the technological advancement of our agricultural industry. It’s huge, easily making up at least 4 or 5 portions. I can’t imagine anyone saying that it isn’t made to be split. And for those people who ‘say’ they can’t afford it, those are just excuses. If they wanted to be able to experience the Erewon strawberry, even once, they would. 

But if everyone could order crate loads of Erewhon strawberries all the time…

Well, it wouldn’t taste as good, would it? There’s just something about knowing that you’re the only one blessed enough, no – deserving enough – to have the strawberry that makes it worth it.

It’s devastating that people call the strawberry an abomination and overly materialistic. They’re missing the entire point. 

Who cares that the strawberry carries more of a carbon footprint than the latest celebrity and their private jet? If something is truly as life-altering as the Erewhon strawberry, it shouldn’t have to abide by societal norms. 

And who cares that it requires swaths of fleeting, nervous servants conditioned to monitor its temperature and every move, a level of attention that lowly commoners would only dream of having? What matters is recognizing its new, truly elite status in the world. Anyone worth knowing will have an Erewhon strawberry. It has no imperfections because the only customers meant to enjoy it are the ones with no flaws. 

The new advanced strawberry is here, and it’s ushering in a whole new world.